Peter "Bullfrog" Moore OAM (1932 - 5 July 2000) was an Australian rugby league administrator, particularly associated with the Canterbury Bulldogs, where he was Chief Executive from 1969-1995, serving a record 26 years at the helm. The Canterbury club won four grand finals during his time as its CEO, and he was largely considered responsible for fostering the proud "family" culture for which the club became renowned.
Moore was a local newsagency owner in Belmore, New South Wales before arriving at Canterbury Bulldogs in 1969. Nicknamed "Bullfrog" due to the amphibious appearance of his grotesque head, Moore undertook what was known as the "reformation" of the Canterbury club and shaped the club for the success it was to enjoy throughout the 1980s.
He was famous for his recruitment of players to the Bulldogs and for introducing player scholarships to help young players coming to Sydney with their off-field careers (particularly before the game was fully professional). His first signing for the Bulldogs was New Zealand international Bill Noonan.[1] During his time at Canterbury, the club won five premierships and were runners-up on another four occasions. Canterbury made the finals in 20 years of the 26 years he was there, in a remarkable run of success for a club that had won next to no silverware after initial premierships in 1938 and 1942.
Moore was also manager of Australian and New South Wales rugby league representative teams, and a life member of the Canterbury Bulldogs, Canterbury Leagues Club, Australian Rugby League and New South Wales Rugby League.
In 1987, Moore was awarded a Medal of the Order of Australia (OAM) for his services to rugby league and the community. In 1995, he was handed the keys to the City of Canterbury, New South Wales. Moore had been actively involved in supporting Super League, and in securing the signature of the Canterbury-Bankstown coach (his son-in-law, Steve Folkes) to a Super League contract. Moore offered his resignation from the ARL to Ken Arthurson outside a meeting to discuss the Super League problem on 1 April 1995; his offer was accepted.
A dedicated family man, Moore and his wife Marie had nine children and now have nineteen grandchildren. Moore died in 2000, aged 68, after a long battle with throat cancer.
The National Rugby League decided that the Dally M Rookie of the Year award would be named in his honour.